Easy to Learn, Hard to Master: The Fate of Atari

Easy to Learn, Hard to Master: The Fate of Atari (2017)

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Beschreibung film

Trước Google, Yahoo và thậm chí Apple, trước khi sáo rỗng về trang phục không chính thức ở Thung lũng Silicon, ván trượt chạy trên hành lang và sự sáng tạo hoang dã đã trở nên phổ biến, một công ty thể hiện lối sống kinh tế kỹ thuật số và phong cách kinh doanh: một công ty bước ra từ Thời đại Bảo Bình là Atari. Câu chuyện về Atari là hai phần ba câu chuyện của Nolan Bushnell, người sáng lập và có tầm nhìn, và một phần ba là sự bùng nổ và phá sản đầu tiên và có lẽ là lớn nhất của nền kinh tế mới khoảng 20 năm trước khi nền kinh tế mới còn tồn tại. Atari đã cho thấy rằng công nghệ rất tuyệt vời, trước khi cuộc cách mạng máy tính cá nhân diễn ra và họ đã tiếp cận với một đối tượng ngày càng phát triển với một thứ vẫn còn tuyệt vời ngày nay: trò chơi điện tử. Atari thực sự đã giới thiệu thế giới kỹ thuật số cho ý thức đại chúng. Nolan Bushnell và Atari có một bộ sưu tập lớn đầu tiên: công ty trò chơi điện tử thành công đầu tiên, trò chơi video coin-op đầu tiên từ trước đến nay, bảng điều khiển đa năng đầu tiên giành được thị trường, cuộc hôn nhân đầu tiên ...

Before Google, Yahoo and even Apple, before the Silicon Valley cliché of informal dress code, skateboards running the corridors and wild creativity became commonplace, one company embodied the digital economy lifestyle and business style: the one firm coming out of the Age of Aquarius was Atari. The story of Atari is two-thirds the story of Nolan Bushnell, founder and visionary, and one-third the first and probably biggest boom and bust of the new economy some 20 years before the new economy even existed. Atari was showing that technology is cool, way before the personal computer revolution took place and they were reaching out to an ever-growing audience with something that is still cool today: video games. Atari literally introduced the digital world to the mass consciousness. Nolan Bushnell and Atari have a huge collection of firsts: the first successful video game company, the first coin-op video game ever, the first general purpose console to win the market, the first marriage ...
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